Q: When to Trademark Your Name — Before or After Launch?

Chelsea Fournier

Published on: 29/09/2026

Should you trademark your name before or after you launch? I walk through the USPTO timeline, your upfront investment, and the risk of waiting.

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Q: Trademark Clearance Search or Knockout Search—Which Do I Need?

Chelsea Fournier

Published on: 01/09/2026

When should you do a trademark knockout search versus a clearance search? I break down the difference and help you decide which is right for your business.

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